Formatrica is a WordPress form builder with built-in email delivery. Build forms visually, store and manage submissions, protect them from spam, and send notifications through WordPress, your own SMTP server, or supported email provider APIs without installing a separate SMTP plugin. It comes with advanced form workflows, payments, calculations, Save & Resume, additional integrations, PDF exports, and more.
Multi-step forms and conditional logic
Split longer forms into clear steps using Step Break fields, with a progress indicator and Next/Previous navigation. Each step is validated before the visitor moves forward. If a server-side validation error occurs on another step, that step opens automatically so the problem can be corrected.
Conditional logic lets you show or hide fields based on previous answers. Rules are evaluated in the browser and checked again on the server. Hidden fields are excluded from validation, so conditionally required fields do not block submissions when they are not visible.
Rules use stable internal field keys, so changing a field label does not break existing conditions.
Save & Resume
Visitors can save an unfinished form and continue later using a secure link sent to their email address. Draft data is encrypted at rest, and the email contains only the resume link and its expiry date, never the submitted answers.
Stripe and PayPal payments
Connect Stripe or PayPal once, then enable payments on individual forms. Visitors complete checkout through the payment provider and return to your site afterwards.
A submission is marked as paid only after the payment provider confirms the transaction by webhook. Payment amounts can be fixed, taken from a Price field, or calculated dynamically using a Calculation field.
Calculations use decimal-safe arithmetic to avoid the rounding problems that can occur with ordinary floating-point maths.
Advanced fields and validation
Formatrica comes with Rating, Rich Text, Dynamic Select, Checkbox Group, Geolocation, Multi-file Upload, Divider, Heading, Static Image, Calculation, and Price fields.
Advanced validation options include regular expressions, IBAN validation, credit card validation, password-strength rules, restricted words, email DNS checks, and compound rules built from multiple conditions.
More integrations
Formatrica supports Zapier, Make.com, Slack, Mailchimp, Brevo, WooCommerce, WordPress posts with ACF support, HubSpot, Salesforce, Twilio SMS, authenticated webhooks, and a headless submission API for server-to-server form submissions.
Integration jobs are processed in the background, so a slow external service does not delay the visitor's form submission.
AI-assisted form creation
Describe the form you need in plain language and the AI assistant can prepare a draft, or use it to review an existing form and suggest missing fields, validation rules, or structural improvements.
Nothing is applied automatically. Every proposed change is shown for review before you accept it.
The assistant uses your own OpenAI API key. Only the information required to describe the form structure is sent to the service. Stored form submissions are not sent.
PDF exports and submission preview
Preview and export stored submissions as branded PDFs with your logo, accent colour, and footer. PDFs are generated on demand rather than permanently stored on your server.
What happens if your licence expires?
Your existing forms continue to work.
Existing multi-step forms, conditional logic, and field configurations remain active and are not removed. An active licence is required for updates, support, and configuring new functionality on the forms.
Payment-enabled forms are the exception. If the licence is no longer active, they stop accepting new submissions and display a neutral notice. This prevents a form from accepting an order when the associated payment cannot be processed correctly.
Requirements
Formatrica requires WordPress 6.4 or newer and PHP 8.1 or newer, and is tested up to WordPress 7.1.
No additional form or SMTP plugin is required. External services are contacted only when you explicitly configure them for a form.
